Social Media and Its Real Impact on Sports

For the past decade, social media has risen to meteoric heights of popularity. They have captured the public’s attention, and has given its user to express their feelings, passions and thoughts daily through photos, writings and videos. One particular area of “entertainment that has changed for ever with its use of social media is sports.

From sports clubs to individual athletes, social media has allowed these teams to not only provide their loyal fans with information, but also provide content that includes inside looks into the lives of the team or athletes. Social Media in sports is dominated by athletes expressing their opinions about everything in the world and one post a day by these men and women can create serious drama.

This begs the question of whether the impact of social media in sports has been a positive or negative one?

On one hand, you have the excellent and excited aspects of how social media has made sports more entertaining than before. Now faster than ever, you can get updates on a player’s injury status, if there is a trade in the league or if your team landed a marque talent for your squad. Before apps like Twitter, Instagram and Snapchat came around, it might take a while or until game time before any information came out.

The numbers are crazy today with the amount of followers these sports clubs have around the world. According to, football club Real Madrid has the highest amount of fans on their Facebook page at 108 million, the NBA is currently the leader in Twitter followers for any professional league, and Juventus Striker Cristiano Ronaldo holds the lead for the most followers on Twitter, Facebook and Instagram male or female.

Image Courtesy of Flickr user Jan Solo

However, with all the new attention these athletes are receiving, there are definitely some consequence that have come with social media use. Now more than ever, it is imperative that athletes and clubs make sure they know what they are posting because once it is posted, it will be on the world wide web forever even if someone tries to delete it. With all the followers, there is bound to be someone who saw what was posted and got a screenshot of it in enough time to possibly ruin your career and life.

There are numerous examples that come to my mind, but a couple that immediately stand out are the fake burner accounts of NBA superstar Kevin Durant and the video of the Miami Dolphins assistant coach doing some illegal things in a video posted all over social media platforms. Both actions led to serious consequences with the latter leading to the firing of the coach and his career in the NFL virtually being over. For Durant, he was publicly ridiculed by his fans and fans all over the sport of basketball. More importantly with Durant is that he did it to go at people writing negative comments and happens often for athletes at his level.

Overall, there is clear evidence of what social media has done to the world of sports. Now when it comes to the basic aspects of what social media has done to sports, it is understandable when some say it has the same impact that social media would have in any particular area of news. However, sports are something that bring a community together, and whether your team is as big as Real Madrid as small as the local team in Prague, it is evident that social media has allowed its supporting community expand through these digital platforms.

Featured Image is courtesy of Sean MacEntee

One thought on “Social Media and Its Real Impact on Sports

  1. Social Media
    It has its good points and bad. Good to those that are doing good in their sport and then the ones who say something a few people disagree with it, will say it is bad. The ones that loose their job over a statement that is taken out of context, are hurts the most.


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